ALEX NYGAARD

The TOMS story goes far beyond sell sheets and product specs.

While we initially helped the brand highlight seasonal footwear and eyewear products with educational content, in 2017 we were able to help TOMS relay their core message to Experts by going behind the scenes and elevating the cool shit: The Give. 

Facilitating interviews and writing digital content that exposed the inner-workings of the company as well as featuring new styles that support The Give garnered the greatest feedback we could have hoped for, which can be summed up by, "You made us cry."

When you can help a brand and their products get not only into the minds but into the hearts of retail sales associates, you know you've done your job right.