ALEX NYGAARD
Content strategy & multimedia storytelling for brands, their products, and the customers who love them.
Hit play for a taste of the ever-growing Hill's experience.
This partnership has included building and updating eight live modules to-date, with at least twelve scripted modules ready to go with the intent of teaching basic pet biology, explaining nutritional needs, and debunking myths about cats and dogs via instructional copy, design, and motion-graphics-based video.
Hill's x Experticity
The Experticity design team assigned to Hill's, myself included, has remained unchanged since the brand signed on over two years ago - an almost unheard of phenomenon. Our partnership with Hill's has morphed from engaging Experts for simple brand awareness and product training to being entrusted with both LIVE video events and an entire curriculum aimed at helping retail sales associates become grounded in the foundations of pet nutrition before they set about recommending any product over another.
