ALEX NYGAARD

In an effort to merchandise all the great work our writers, designers, and video team do to bring content to life, I worked with my manager to use social media to expose the behind-the-scenes heavy lifting that our 'mini agency' does on behalf of each brand we work with. 

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I signed up for and completed a course at the University of Utah geared toward best practices surrounding writing for social media. I created a social media calendar and worked with the team to get video footage, photos, and vignettes that showcased their content-creation process. My manager and I worked on developing a voice and style guidelines for Studios-specific social content. We wrote, edited, and posted long form stories to our Studios blog and fed shorter snippets of our experiences to our Instagram audience, which grew to just over 3.5K during our short-lived social experiment.  

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Check out the preview below or visit @experticitystudios on Instagram to see more. 

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