REEBOK

Reebok x Experticity

Over the course of a year we worked with Reebok to raise brand awareness, conduct product seeding, generate reviews and gather UGC in conjunction with the brand's re-introduction into the running category with the Floatride running shoe.

As Instructional Designer, I helped to brainstorm and pitch a series of storylines that would engage Experts with Reebok, wrote scripts for both digital content and video, conducted on-site interviews with Reebok designers and archivists, produced seven lessons, crafted copy for promotional media and behind-the-scenes content, and moderated LIVE video.

Click for a few examples of how we helped to tease, release, and follow up on the journey of Reebok's Floatride.