ALEX NYGAARD
Content strategy & multimedia storytelling for brands, their products, and the customers who love them.
Nordic Naturals x Experticity
The Nordic Naturals team was enthralled by motion-graphics animation and category knowledge we infused into a lesson on kid's health last season.
For their heart health experience on Experticity, they wanted more, more, more!
They entrusted me to mix their assets with personal research. I collaborated on a creative team to brainstorm a minute-long video, for which I produced a script with visual direction. The resulting video would be free of product-plugging and full of education without sacrificing entertainment.
We used custom looping GIFs and voiceover to engage Experts with the brand, and added product information later in the lesson via interactive gallery to educate retail sales associates on the products they would be recommending.
Click to see videos produced Nordic Naturals: Heart to Heart and Omegas for Kids.
